A strategic strategy, such as planning and execution, is necessary to become a successful event planner in Nigeria. Many Nigerians make the error of entering the hotel industry too quickly without fully comprehending the environment.
For Nigerians with little to no experience who aspire to be event planners, it is extremely harder. But picking a skill that complements your innate talent is the key to success. When things do not go according to plan in your work, passion will keep you motivated.
Take your time reading this article to get started on the path to success as an event planner in Nigeria.
Guide to Event Planning
The following are some guidelines for comprehending Nigerian event organizing;
Choosing the types of events you wish to handle is the first step in event planning.
Events might be social or corporate. Birthday and wedding ceremonies are examples of social occasions. A company-organized end-of-year party is an example of a corporate event.
You must choose the type of events you wish to plan as an event planner. There is a very modest degree of variance among various events.
Building an authoritative niche for your organization is the objective. You want to be known for being an expert in one or two types of events.
Another crucial element of event planning is the location.
A location is the site of events in all categories. The venue of an event is essential to its success.
You need to consider the setting of an event while choosing chairs, tables, and other furniture such as interior decorations.
The kind of event you’re planning will determine the location you pick. It’s important to be aware of the best venues for various events.
Production in event preparation includes audio and video recording, photography, and sound systems.
Recollections are made through events. This objective must be fulfilled for the clients of every event planner.
Audio Video Coverage Photography Audio
You must make sure that the event has a good sound system if you are the event coordinator.
The audio quality of the speakers and microphone at events must meet the highest requirements.
Nobody wants sound system issues during their wedding ceremony, which would prevent guests from hearing the master of ceremonies (MC).
For events you’re planning, make sure to provide contracts to reliable sound engineers.
Photographic and visual media
For an event planner to be successful, moments must be captured.
Each of your clients desires stunning photos and expertly edited videos of their events. For an event to be a success, it is essential to hire experienced photographers.
You must be able to organize events depending on the anticipated attendance as an event planner.
Your customer will provide you with information about the anticipated attendance during planning and budgeting.
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Based on the information you receive from your client, plan your event. If you do not know how to plan for the quantity of attendees, you will receive unfavorable ratings.
Planning is essential when it comes to refreshments. You don’t want to find yourself in a position where there isn’t enough food or drink for everyone.
All of your employees are involved in staffing. To make the events you arrange successful, you need the greatest team.
It can be difficult to find employees for your event planning company. Employ people who share your company’s core values and vision.
To provide the greatest services, your personnel needs to be well trained.
You’ll need to run several web, TV, and radio commercials for some of the social events you host.
A concert or brand promotion event needs announcements to draw attendees to the event location.
You require a team of promotion experts if you are an event organiser in Nigeria. To increase attendance, these people would create a buzz.
How to Start Planning Events in Nigeria
The following are the steps to taking in order to succeed as an event planner in Nigeria:
Intern at a Company That Plans Events
Organize Events Freely
Have knowledgeable vendors interact with customers
Be Creative, Improve Your Listening, and Travel
Increase Your Clients’ Trust
Get Writing Proposals Training
Know Your Fee Behavior Market Analysis Analysis of Your Region and Audience Innovation
Register as a Business Intern with a Company That Plans Events
Individuals seated next to table
The first step to becoming an event planner is to secure an internship with a planning company.
You will have the chance to understand the Nigerian event engineering system through interning. Nobody is an island of information, as you are aware.
You would be able to ascertain whether you have a passion for event planning during your internship.
once you’ve decided to pursue a career as an event planner. The following stage is to become familiar with the business.
To get the requisite experience, you will need to pay close attention to every tiny aspect of event preparation during this time.
Make sure you remain respectful to your superiors. The internship period is also the ideal time to establish contacts and broaden your network.
Event planning internship in Nigeria
It’s simple to find an event planning internship employment in Nigeria.
All you need to do is look for a qualified event planner nearby. Inform the person that you plan to intern with them.
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Following an interview when your character and work ethic were confirmed, you will be offered the internship.
If you are experiencing trouble finding an internship position, please let me know in the comment section.
Organize Events Freely
It is essential that you organize events for your friends and family without charge if you want to work as an event planner in Nigeria. Plan your religious and birthday celebrations first.
You need to gain trust by organizing events for free as someone with little to no experience in event planning.
Consider this practice as additional learning rather than a time waster. Before advancing to the top tier of professional event planning, there is no other method to evaluate your competence.
The benefit of free event planning is the growth of a business network, contacts, and referrals.
Have experienced vendors
A professional vendor team is required to work successfully as an event planner in Nigeria.
Professionals who provide services like food, MCing, photography, interior decorating, sound engineering, etc. are known as vendors in the event planning industry.
A vendor team that collaborates and provides top-notch service is necessary for a successful event.
Working with suppliers in the hospitality and entertainment sectors is a requirement for event planners.
Make sure the people you work with are dependable and trustworthy. A few days prior to the event, contact your vendors to confirm their availability for your program.
Talk to Others
Networking for your company can be done by talking to individuals. Event planners in Nigeria typically receive referrals for jobs. Join forces with potential customers and business partners.
Speaking with people gives you the opportunity to promote your company and attract potential customers.
Attend events of various types in your city as an event planner to establish relationships.
The key to being a successful event planner in Nigeria is creativity.
In Nigeria, there are countless successful event organizers. The only way to distinguish out is to take a unique approach while applying innovative ideas.
Use the current event planning model with caution.
Be receptive to novel ideas.
Try to think of something special that people will enjoy.
build your listening skills
individuals seated next to table
Your ability to listen will help you plan events successfully in Nigeria.
The issue with many event planners is that they don’t pay attention to and comprehend their clients’ needs.
Planning an event involves psychology. In order to meet your clients’ needs, you should be able to understand their mindset.
Say a bride-to-be informs you that her favorite colors are black and blue. With this knowledge, you should be able to create a stunning interior design for the reception site.
Learn to plan your clients’ events by using their experiences.
The best method to acquire fresh ideas for your event planning company is through traveling to places both in and outside of Nigeria.
In the hotel sector, innovation is essential for success. To enhance your services, you must get fresh perspectives.
For instance, an Enugu State event planner might choose to travel to Port Harcourt to research the city’s approach to planning events.
The greatest strategy to perform market research for an event planning company in Nigeria is to travel.
Increase Your Clients’ Trust
Gaining your client’s trust is essential if you want to run a successful event planning business in Nigeria.
You need to have a lot of trust for someone to be in charge of your important day, like your wedding ceremony.
If people don’t believe you can plan their event flawlessly, they won’t hire you.
Make sure you have a solid resume and glowing testimonials from your prior tasks.
Building trust with your clients can be achieved through communication.
A one-man show cannot successfully plan an event. For your business agency to succeed, you need the best employees.
Hire capable personnel who share your company’s vision.
Additionally, schedule regular workshops and training for your staff. Making ensuring your business provides the best service is the aim.
Learn Your Fee
Many event organizers are unaware of the significance of their work. Your firm is harmed because they either overcharge or undercharge their clients.
If you overcharge, potential customers might decide not to utilize your service, which could be an issue. They would continue to choose a cost-effective choice that offers top-notch service.
However, charging less would result in a loss for your agency.
Learn how to create a budget that takes your clients’ budget and the nature of their events into account.
Get Writing Proposals Training
For event planners in Nigeria, the ability to write engaging proposals is essential.
Written job pitches from business groups are known as proposals.
Online tools are available to teach you how to create business proposals.
Study Your Environment and Audience
For your firm, do some market and geographical research. These elements would decide the kind of services you provide.
It is inappropriate for an event planner in a tiny Nigerian city to attempt to imitate pricey trends. Because they cannot afford your service, the client at your location.
Find out what kind of clients you have there and what kind of event planning services they require.
Register Your Company
In the long term, registering your company with the Corporate Affairs Commission (CAC) is advantageous.
Customers prefer to work with certified experts who operate legally. The Nigerian CAC registration of your company will offer your agency a professional appearance.
Checking whether your company is now accepting registrations on the CAC website is the first step in registering your event organizing company.