In this post, we will walk you through the steps to get started vlogging in Nigeria. We hope you find this information useful.
Vlogging in Nigeria: An Overview
The practice of capturing and sharing videos on the internet is known as vlogging. It could be done on a daily or weekly basis. Vlogging is short for video blogging.
Vlogging has grown tremendously in Nigeria over the years. There are numerous platforms for starting a vlog, including YouTube, Viddler, Daily Motion, and Vimeo.
How to Begin Vlogging in Nigeria – Make Money on YouTube
With 1.9 billion registered users worldwide, YouTube is the most popular vlogging platform. Vloggers use interactive videos to supplement their vlogs.
This could include videos about upcoming events, comedy skits, lifestyle, or everyday life. Vlogging can be profitable. In Nigeria, there are many successful vloggers and vlogs, such as the popular Mark Angel Comedy, Dinma Umeh, SisiYemmie, and others. Starting a vlog costs little money, but it takes time, creativity, and dedication to be successful.
Is Vlogging Profitable?
Vlogging can reach a large number of people worldwide, making it a lucrative online career. However, vlogging success does not happen overnight.
Earning a decent living requires time, dedication, and money. According to YouTube statistics, the number of channels earning more than $100,000 per year on YouTube increased by more than 40% year on year, while the number of channels earning five figures increased by more than 50% year on year.
Making a good living on YouTube is heavily reliant on the number of subscribers and views you have. Sponsorship, merchandising, and advertising can help channels with a large audience and views make more money.
Notable Nigerian Vloggers
There are notable Nigerian vloggers ranging from lifestyle to comedy. Some of these vloggers are Nigerians living abroad, while others are Nigerians living in the country. Among them are:
• Mark Angel Comedy
• Editorial Natural beauty 556
• Comedy Shorts Gamer
• Patricia Bright
• Dinma Umeh
• Adanna David
• Sisi Yemmie
It Might Interest You To Read: Easy Steps on how to Start a Photography Business in Nigeria
Opportunities in Vlogging
Due to the large audience that exist in vlogging platforms such as YouTube, the hardest part is being noticed. New vloggers have to be doing something very unique to be noticed.
According to YouTube statistics, everyday people watch over a billion hours of videos and generate billions of views. If you can be creative and attract a reasonable audience from Youtube’s 1.9billion signed in global users, you have a chance of building an online brand.
There are different niches in vlogging such as comedy skits, lifestyle, entertainment, daily living , social issues, etc. Whatever niche you decide to move into, you’ll need to bring an element of creativity to your content.
People have different needs/reasons they require vlogs for. Some people watch vlogs to inspire, motivate, or educate them.
Some watch vlogs to see people’s experience on activities they would want to try such as sky diving, bungee jumping, skating, cooking etc., or to get a taste of what they would want or where they would like to go.
For example, watching a travel blog can be a great way to get a feel of a city or country before actually getting there. Some others watch vlogs to get insight on someone’s life which they can see as surprising, amusing, or informative.
There are multiple other needs people believe vlogs can address and these needs serve are a reason why people watch vlogs.
Defining the key demographics of your audience is based on what your niche is. For example; a vlog on makeup tutorial will draw a female audience.
A vlog on latest slangs or texting and chat abbreviation will primarily draw a younger audience while a vlog on culture of ethnic groups in Nigeria will draw a large amount of Nigerians either residing in the country or in diaspora.
This shows that your niche determines who your target audience will be. Decide what you would love to post about and figure out the demographics that love watching such videos.
Competition in Vlogging (Nigerian Vloggers Only)
There are highly successful international vloggers who are of Nigerian descent such as Patricia bright, KSI, amongst others. However, below are some successful Nigerian based vlogs:
1.Mark Angel Comedy
Co-founded by Mark Angel and his friend Denilson Igwe, this is one of the most talked about skits in Nigeria. Mark Angel comedy rose to fame from the popular ‘landlord’ comedy skit they made. The comedy is made up of 3 major team members- Mark Angel, Denilson Igwe, and Emmanuella Samuel.
According to Social blade, the yearly estimated earnings of Mark Angel comedy YouTube channel at the time of this article is $85.5k – $1.4m.
2. Editorial Natural beauty 556
This is a YouTube vlog that posts tips on natural beauty, make up, and styles. At the time of this article, Social blade estimates this vlog’s income as $17.3k – $27.6k yearly.
This YouTube vlog is owned by Tomilola Adenuga. It’s a vlog on beauty, skincare, natural beauty, amongst other things. Social blade at the time of this post, estimates TomisColourPavilion’s yearly earnings at $12.2k – $195.8k
4. Dinma Umeh
Formerly known as Thatigbochick, Dinma Umeh is a vlog owned by Chidinma Umeh. She posts videos that gives her audience tips on beauty, fashion, and lifestyle. Social blade estimates her yearly earnings at $3.6k – $57.1k.
Profit Forecast and Making Money In Vlogging
Getting an accurate profit forecast on what a new blog may earn once it gains a reasonable audience may be difficult because it depends on the size of your audience, views and information on ad metrics which are not readily available. Making money on YouTube comes through different ways. Vloggers on YouTube make money through:
One of the ways vloggers on YouTube make money, is through ads though it has become less lucrative. According to YouTube’s new policy, ads can only be displayed on your content when you hold a total of 10,000 views , 1000 subscribers and 4000 hours watch time on your channel.
For every thousand impressions of the ad that is played per video, the YouTuber will be paid a certain amount of money. For instance, if you earn $1 – $5 per 1000 views, a million views on a video might equate to a figure between $1,000 to $5,000.
These figures are estimates and may be lower or higher in reality due to the impact of factors such ad keyword placement, audience Adblockers, YouTube monetization policies, etc. YouTube also takes 45% of the overall revenue that ads generate.
Branded content/ Brand Ads
Vloggers make money by collaborating with brands. Brands pay them to mention or promote the brand’s products or service on their videos. Brands deals are how YouTubers make the most money. Brand deals can generate more than twice the money AdSense does.
Vloggers also make money by promoting specific products or services. They get a commission for each sale they generate.
Vloggers earn money by selling their own products and services.
You can use platforms like Patreon and GoFundMe to raise money from people who like your content.