Nigerians did not react kindly to the recent debut of a new collection in the candle industry by Nigerian-American influencer Jackie Aina, who is located in America and is a beauty and lifestyle influencer.
To make the collection appear “culturally inclined,” she gave it the moniker “Owambe collection” and gave each of the perfumes a Nigerian slang name.
She has four scents: “soft life,” “spice of life,” “no wahala,” and “soro soke,” but she did not anticipate the outrage that this would cause. Soro Soke, which in Yoruba means “speak up,” gained enormous popularity in 2020 during the EndSARS demonstration.
The fact that Jackie Aina was relatively silent throughout the protest and did not use her platform to bring attention to the protest or even assist in bringing justice to light means that she has not earned the right to speak about it or, in this case, adopt the phrase to name her products. This is the main reason why Jackie Aina’s name was rejected by the public.
Sharing the video on social media, she captioned her video,
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